What NOT to do in an Open House as a Real Estate Agent

What NOT to do in an Open House as a Real Estate Agent

Open house is essential for real estate agents looking to attract potential buyers, but there are certain things you should NOT do

By Omid Borjian


Open house is essential for real estate agents looking to attract potential buyers, but there are certain things you should avoid doing so that you can make the most of this important opportunity. Here are some of the biggest mistakes to avoid when hosting an open house:

1. Don't be too salesy: Many real estate agents make the mistake of being overly aggressive when it comes to selling during an open house. Don't push potential buyers into making a purchase - instead, focus on building a rapport and providing helpful information.

2. Don't be unprepared: Before an open house, make sure you have all the necessary information and paperwork ready to go. This includes details about the property, comparable properties in the area, and other helpful information that can help potential buyers make an informed decision. Also, make sure the seller has done some home improvements to have the listing in a good shape for a tour.

3. Don't skimp on marketing materials: Make sure you have plenty of flyers and brochures on hand so that people can take away something tangible from your open house. Also remember to include your contact information on these materials so that potential buyers can get in touch with you after they've left the open house. 

 

Things not to do when doing an Open House

 

4. Don't let strangers wander around unsupervised: You should always be present and supervising any visitors during an open house, as this is a security measure both for yourself and for those visiting your listing. If someone wants to take pictures or video of the property, ask them to show you their phone or camera first before allowing them to proceed, as this will ensure that no valuable items are taken from the premises without your knowledge. 

5. Don't forget about follow-up: After hosting an open house, don't forget to follow up with all visitors who attended - either via email or phone call - as this will show potential buyers that you care about their interest in the property and will encourage them to come back for another viewing if they're still interested in making a purchase. 

 

Following these tips will help ensure that your next open house is a success! By avoiding these common mistakes, you'll be able to maximize your chances of finding a buyer for your listing as quickly as possible!

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By Omid Borjian
Omid is the CEO of TourDay. He's been a real estate enthusiast since the age of 14. He actively invest in real estate and enjoys sharing his successes and failures