How To Get Real Estate Listings In The Winter Holidays

As you look ahead to see how to get real estate listings in the winter season, your clients are likely making plans and thinking about what they want to achieve before the year ends. One of those key decision points could be whether or not they want to move this year. If the location or size of their current home no longer meets their needs, finding a house that better suits their lifestyle may be a top priority for them. But with today’s cooling housing market, is it really a good time to sell your house, or should you wait?

If they're ready to make their decision, here are three reasons they may want to consider selling the house before the holidays.

1. Get One Step Ahead of Other Sellers

Typically, in the residential real estate market, homeowners are less likely to list their houses toward the end of the year. That’s because people get busy around the holidays and deprioritize selling their house until the start of the new year when their schedules and social calendars calm down.

Selling now, while other homeowners may hold off until after the holidays, can help your house stand out. Start the process with a real estate professional today so you can get your house on the market and get ahead of your competition.

2. Get in Front of Serious Buyers This Season

Even though housing supply has increased and we need to figure out how to get real estate listings this year as buyer demand has moderated, it’s still low overall. That means there aren’t enough homes on the market today, especially as the millennial generation reaches their peak homebuying years. As Mark Fleming, Chief Economist at First American, says:

“While not the frenzy of 2021, the largest living generation, the Millennials, will continue to age into their prime home-buying years, creating a demographic tailwind for the housing market.”

Serious buyers will still be looking this winter and your house may be exactly what they’re searching for. If you work with an agent to list your house now, you’ll be able to get in front of eager buyers who are hoping to make a move before the year ends.

3. Seize a Great Chance To Move Up

Don’t forget, today’s homeowners have record amounts of equity. According to CoreLogic, the average amount of equity per mortgage holder has climbed to almost $300,000. That’s an all-time high. That means the equity you have in your house right now could cover some, if not all, of a down payment on the home of your dreams.

And as you weigh the reasons to encourage them to sell before winter, don’t allow them to lose sight of why they're thinking about moving in the first place. Maybe it’s time to buy a house that’s in a better location, has the space they have been craving, or simply gives them that sense of home.