How To Compete as a Realtor in the Current Market
Realtors have to be more competitive than ever in the current state of the market. The most important thing you can do is create a strong brand presence accompanied by a strategic marketing plan.
To be a realtor in the current real estate market is a dream come true but also has its challenges.
In the US, the median single-family home prices are up 16.6% since 2020. Many factors have played a role in this booming market like the COVID-19 pandemic, lower mortgage interest rates, and an influx of northerners moving south.
This also means that current realtors have to be more competitive than ever.
Houses are flying off the market and the inventory of available homes is down 56% according to the NAR. As a realtor, the most important thing you can do is create a brand for yourself and have a strong marketing plan.
Utilizing digital media as a realtor is key in making yourself known within the community and standing out against your competition.
Billboards and bench ads have become a thing of the past because online advertisements have taken over. There are pros and cons to this shift of marketing strategy but it’s important to have a digital marketing team to make sure you can successfully promote your services as a realtor and stand out among your competitors.
There are three key strategies that realtors can use to maximize leads within the digital world:
1. A well-designed website
Your website is all about who you are and what you can offer. It should represent your overall brand, provide a way for users to learn more about you, contact you and show potential sellers and buyers how you can help them.
Having a well-developed website is a key indicator that you take your job seriously and want to represent yourself in the highest way possible.
Having a website can also provide digital insights on your visitors, such as how long someone visited your page, what they were looking at, if you’re reaching your target audience or if you need to shift your advertising strategy elsewhere to increase your traffic.
2. A strong social media presence
The easiest way to reach potential customers in your area is through social media. Utilizing hashtags and location tags is guaranteed to increase post visibility.
It’s crucial to have a plan when it comes to posting or else your page could look unorganized and unprofessional. Keep your posts true to you and the brand you want to create for yourself; that is the easiest way to stand out amongst competitors.
Create a mix of personal content, professional content, and real estate tips/tricks followers can use so you can become an industry leader, providing your viewers not only listings but value they can take with them.
3. Blog content
Blog content is another beneficial source to get increase brand awareness. Blog topics should be focused on current trends and current information so that search platforms can recognize the match in search and bring people to your blog through search engine optimization.
Of course, this doesn’t just happen on its own. Implementing keywords and writing valuable content is what will put you on the map and build a positive reputation for yourself.